The tape was sent to various media outlets in the USA just before the release of Resident Evil VII Biohazard, together with a VCR to play it on. The videos and labels on the tapes were personalized to the recipients.
The contents were shipped in a cardboard box. The VCR was wrapped in sheets of bubblewrap. The tape and video cables were packed in a bubblewrap mailer. The VCR machines included were not the same in each package.
There may also have been some generic tapes just labeled "Get this out there!" with a similar message during the usually personalized part in the video.
1. Kinda Funny, tape top label
2. Kinda Funny, tape underside
3. Kinda Funny, tape side label
4. Dread Central, shipping box
5. Dread Central, VCR with tape and video cables on top
6. Dread Central, tape top label
7. Dread Central, tape side label
8. Polygon, VCR and shipping box
9. Polygon, tape top label
10. Rely on Horror, VCR and tape
11. Rely on Horror, tape